Introducing Adtile 360

Nils Forsblom
Nils Forsblom wrote this on

360-degree video, which puts the viewer smack dab in the center of the action, opens up a realm of possibilities for brands wanting new ways to reach consumers on mobile. The trick is, how do you design those experiences with minimal hassle so they run in a broad range of environments?

Sure, Facebook and YouTube let you show 360 videos, but only mobile in-app and on their terms. They don’t allow you to reach consumers outside of their own platforms.

Traditionally, if you wanted to run your 360 campaign on tens of thousands of different apps and websites from different publishers, you needed to create different versions of the ad to fit the platforms and code used to build the apps they’ll run in. You can imagine how much that costs - and the quality can be a hit or miss.

Adtile has come up with a better solution. With our new Adtile 360 we let you create 360 videos that run both in app and on mobile web and on any standard mobile format. Adtile 360 is available through our Motion Store, where you create ads based on Adtile-designed templates, eliminating the iteration and experimentation typically involved with building rich media experiences of any kind.

Motion Store templates are built using open web technologies, which working like a self-contained website, allowing your campaign to run seamlessly across multiple apps and platforms, without having to worry about the native code of whatever app it runs in.

Adtile 360 works like this: You create your own virtual reality video using a 360 degree camera (such as Ricoh Theta, Kodak SP360, or Giroptic 360cam) to record footage from every direction at the same time. You then go to the Adtile Motion Store, select a pre-designed template and upload your 360 video. Next, you add your own logo, graphics, and interactive objects—emojis, images and animations that offer additional information or link to other websites or videos—so what you end up with is a unique, one-of-a-kind application like experience, different from any other. That’s it. That’s all you have to do.

You simply request your standard mobile Web and/or MRAID tags, and the Motion Store platform takes care of the rest. You don’t have to worry about whether or not the ad will render on different devices or screen sizes—it will.

And analytics are baked right in. You can go to a campaign dashboard to get detailed information on how well your campaign is performing in real-time. And you can make changes to your ad at any point in the campaign.

What’s more, Adtile 360 videos are fully interactive. You control the viewing position by moving your mobile device around you. It’s like being in the center of the action but instead of moving your head, you are moving the device itself. It’s a virtual reality without the headset.

360 video has never been so smooth. Adtile’s Motion Technology makes sure interactions–such as rotating the device, pitching the device, tilting the device–are as smooth and as seamless as possible, with near-zero latency. Accurate orientation and motion processing are accomplished by combining outputs from at least three sensors: the accelerometer, the gyroscope and the magnetometer, which are embedded directly into Adtile 360 to create a one of a kind motion accuracy, quality and scale not seen before in 360º videos on mobile browsers.

We’ve already tested our 360° video ads on hundreds of devices, debugging our software and ensuring it will work for you. In fact, Adtile 360 currently supports over 600 software and hardware configurations.

With more people moving to mobile, brands need to find inventive ways to enrich the user experience. Adtile 360 sensor-enabled ads will breath new life into your mobile experiences, so you can reach your customers, regardless of what apps they have on their phone.

We are looking into interactive formats beyond 360, VR/AR and livestreaming videos. Adtile 360 is our video technology foundation. It’s just the beginning.

If you want to keep up with the latest developments, follow us on Twitter or send us an email to info@adtile.me .

Nils Forsblom

About the Author

Nils is the CEO & Founder of Adtile. You can reach him at nils@adtile.me.

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