How Adtile Motion Store differs from HTML5 ad builders

Nils Forsblom
Nils Forsblom wrote this on

Adtile Motion Store

I get a lot of questions about how Adtile Motion Store differs from HTML5 ad builders, so I thought I’d address those in a blog post.

If you’re not already familiar, an HTML5 ad builder is for creating display or rich media cross-screen ads — the static, animated, and video ads you see in mobile apps and Web browsing. You assemble the ad by dragging and dropping simple shapes, imported media, and HTML widgets and gizmos onto a blank canvas.

Now let’s address the Motion Store, why it’s a completely different animal, and why sensory Motion Ads are the future of mobile advertising.

Tapping into sensors

HTML5 ad builders are great for building standard rich media ads that run across screens, on desktop and mobile. But if you want to create a sensor-enabled ad specifically built for the mobile environment, look to the Motion Store.

The Motion Store is a do-it-yourself platform that makes it possible for anyone, regardless of their programming ability or design knowledge, to build an elegant, sophisticated Motion Ad.

A Motion Ad behaves more like a game or mini app than an ad. It does so by leveraging the various motion and location sensors within a mobile device to accurately detect a user’s motions.

When the user moves, whether to push, pull, rotate, twist, shake or tilt his or her smartphone or tablet, the ad responds in real-time, creating a coordinated seamless interaction that is completely intuitive to the user.

Adtile templates ensure high quality UX

With an HTML5 ad builder, you drag and drop objects. The Motion Store, on the other hand, brings an ‘app-store’ style approach to ad building. Only instead of selecting an app, you’re selecting a sensory Motion Ad template.

So far we have over 200 templates in our Motion Store, and we are adding new ones all the time. Each template is a fully coded, fully designed experience, one built on the Adtile Motion Framework that follows our proprietary design language.

You can customize a template with your own creative and storytelling to create a brand experience unlike anything else that’s out there on mobile.

Adtile templates offer several advantages. They save time by eliminating the countless hours of iteration and experimentation typically associated with complex ad building. We only provide proven templates that we have tested live multiple times and they capture strict design constraints to ensure the highest quality user experiences.

The numbers speak for themselves. Adtile Motion Ads generate on average over 30 percent engagement rates, more than 24 second participation rates, and click-through rates of more than 6 percent.

Motion Ad with tilt up and down detection

Built for a fast-paced programmatic world

HTML5 ad builders are useful for creating simple rich media ads but if you want to add device specific experiences, like animation, you quickly get into custom scripts. And, because HTML5 ad builders aren’t supported by a sensory framework or design guides, adding any type of even primitive motion detection abilities requires extensive manual coding with poor results.

Due to this, building a complex experience with an HTML5 ad builder can take weeks of back and forth and testing, driving up costs.

In contrast, the Motion Store lets anyone create a sophisticated Motion Ad within minutes. Once you’ve finalized your design, the platform generates a responsive HTML5 build for iOS and Android. You can request standard mobile Web or MRAID tags for your ad server, and analytics are baked right in.

True native experience

While HTML5 ad builders let you create rich media ads, Motion Ads are truly native.

Native ads blend in with the organic experience of the app or Web page they appear on but Motion Ads are also built on a native mobile framework.

The Adtile Motion framework takes advantage of the innate sensor technology found in all smartphones and tablets. It incorporates platform agnostic native code and application agnostic design and it delivers a responsive storytelling experience for both iOS and Android.

One or two of those elements alone would contribute towards generating a successful cross-screen ad. But the Adtile framework brings together all four to create a delightful and highly personalized experience for the user.

Solving the entire problem

If you think about it, developing a high quality Motion Ad from the ground up (without our MotionStack), would require a high level of technical expertise. You’d need in-depth knowledge of advanced physics, math, mobile hardware, sensory pretext, sensor fusion, sensor filter techniques, machine learning, interaction design, JavaScript, HTML, and CSS.

You’d also have to grasp iOS and the vast Android device and browser landscape. You’d have to hire a unique mix of software engineers, product people, technologists, designers and mathematicians for the undertaking. And even that won’t guarantee a workable solution.

Fortunately, the Motion Store solves the entire problem for you. For the first time ever, building sensor-enabled mobile creative is seamless, simple to execute, and completely self-service.

Keeping it simple

The reason why Motion Store works and Motion Ads are so successful is due to their simplicity. We strip everything down to create a minimalistic, straightforward approach that makes sense to both the brand creating the ad and the consumer engaging with it.

We realize you can’t remove everything from the brand experience and some Motion Ad designs are inherently more complex than others but we strive always to follow the advice of Albert Einstein who said, “Make everything as simple as possible but no simpler.”

If you haven’t already, we encourage you to check out our Motion Store and find out why simple makes so much sense.

Nils Forsblom

About the Author

Nils is the CEO & Founder of Adtile. You can reach him at

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