Adtile introduces FireMotion
Leslie Van Every wrote this on
Press Release, February 11th, 2015
Adtile Technologies today announced mobile advertising industry’s first multi-sensor mobile engagement platform, FireMotion. This new mobile ad platform works like a lightweight operating system bringing motion technology to mobile advertising. As part of FireMotion, Adtile Technologies partnered with Passworks and Two Tap, two leading companies in the mobile commerce space, to ensure a seamless purchasing and reward experience on smartphones.
FireMotion’s proprietary technology accurately tracks the phone’s positioning and velocity, which allows the phone to function as an extension of the person. FireMotion gives advertisers a new set of creative tools to use in mobile advertising campaigns.
“People find most mobile ads are ineffective or annoyingly disruptive. That is because most of those ads are designed for desktop and don’t take advantage of the incredible sensory hardware already in smartphones.”
“My goal at Adtile is to help brands create the kind of advertising that creates human connections. I want to change the quality of mobile advertising and deliver fully integrated approach.”
—Nils Forsblom, CEO and founder, Adtile Technologies
The response from ads using Adtile’s FireMotion has been very positive. The initial reports show over 30% engagement rate and an average of 23 seconds of participation time with over 6% click-through rate, which are some of the highest rates in the online and mobile advertising industry.
Although higher click-through rates are essential for mobile ads, Adtile Technologies wanted to remove any barriers to purchase by partnering with Passworks and Two Tap to create one of the simplest mobile engagement options available today. FireMotion ads can seamlessly connect to a universal shopping cart, Passbook, Google Wallet or Payments. A person who interacts with a FireMotion mobile ad can purchase the product in the ad instead of going to a different webpage, keeping the entire purchase and payment process extremely simple.
“The launch of Adtile’s new platform is a great compass for established advertisers who want to take full advantage of mobile capabilities, and Two Tap is very excited to power e-commerce interactions on the new platform.”
“FireMotion’s integrated approach will offer new and rich tools to build experiences that are vital to brands that want to stand out in the bland mobile banner ad-space.”
—Raz Roman, co-founder, Two Tap
Instead of spending a lot of time and money developing new sensor enabled mobile ads, FireMotion ad builds will be available through the password protected Adtile Motion Store. This online store will feature unique motion ad interactions that can be used by brands and agencies by simply incorporating design and storytelling into the flow. These result-proven ad builds incorporate very specific interface design and developer guidelines for quality and constraint purposes. All FireMotion ads must be approved by Adtile Technologies for quality assurance. Brands can also work directly with Adtile Technologies to create specific designed ads as well.
About Adtile Technologies
Located in San Diego, California, Adtile is a pioneer and developer of multi-sensor advertising technology for smartphones and tablets. We are working with leading technology companies and Fortune 500 brands. Adtile is on a quest to transform mobile advertising. We believe the best way to revolutionize mobile ads is to create an entirely new design that embraces the needs of mobile users by making it part of the user experience. We’ve created a mobile-first advertising solution from the ground up—challenging assumptions about how ads work and redesigning it for a world on the move.
More information is available at: www.adtile.me.