The Art of Mobile Advertising
Nils Forsblom wrote this on
We at Adtile have a core philosophy that focusing on the end user will ultimately resonate back to the advertiser and publisher as great results. In order to win over customers’ hearts, you need to deliver a simple, beautiful and emotional experience. Even the best mobile ad targeting technology in the world can’t deliver results if the experience is too weak, over designed or too complex.
The great benchmark for mobile ads lies in minimalism. The concept of minimalism is to strip everything down to its essential quality and achieve simplicity. The idea is not completely without ornamentation, but that all parts, details and joinery are considered as reduced to a stage where no one can remove anything further to improve the design. Learning from minimalism will force us to keep creatives constrained when it comes to wording and graphics on small displays.
When creating mobile ads, remember that people are not searching for ads on their mobile devices, but looking for new experiences and entertainment. Our world moves at a feverish pace. We are too hurried, too rushed, and too impatient. Give people something they truly want to experience. Keep things clear and understandable.
It takes time to create something meaningful. Simplify, create a connection. Minimalist marketing transcends both online and offline—it’s everywhere around us, and it’s here to stay.
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.