Introducing Adtile Motion Ads
Nils Forsblom wrote this on
Advertisers deal with eye-candy and interaction with their audience, and therefore want access to the coolest features of the smartphone’s hardware and software. Today, we’re introducing something very cool that has never been done before—we call them Motion Ads.
Motion Ads are an entirely new solution to Adtile’s native iOS SDK, Design Desk and ad serving technology that transforms mobile advertising to support it’s native promise—being truly mobile. This is a huge leap from the standard static ad images, GIF’s, videos or app installs that we all experience daily.
Adtile Motion Ads are uniquely designed to take advantage of the smartphone’s GPS, gyroscope, motion coprocessor, accelerometer and digital compass for the motions and gestures. We are also extremely proud to announce our technical partnership with Yelp to support location-based functionalities through their powerful API. This means that our ads will feel like tiny applications with much more utility and functionality embedded into them.
Simple Activation and Dialogue
Designed to Complement the Native Format
Users will get the familiar entertainment and discovery they are seeking from their mobile devices. They can get a full Adtile motion experience without the need to leave their app, which keeps running quietly in the background. The advertisers will get superior brand engagements as they can reward and drive delightful stories that touch people’s imagination. Motion activations can be one or combination of many for the same ad—the possibilities are endless.
We are also experimenting Adtile’s Motion Ads technology with Google Glass and other wearables where we see interesting opportunities, stay tuned for more!
Just as one can compose colors, or forms, so one can compose motions.
— Alexander Calder